Public relations is the management of the relationship between an organization and its consumers through effective communication. If you own a company or if you are looking to launch a business or product, hiring a third-party PR firm can be the best way to connect with your customers and expand your reach. Before hiring a company, carefully consider each of your options; you can use online resources to find the best firm for you.
Search for the highest-ranking PR firms with O’Dwyer’s, a publication that shares the inside news of the marketing and public relations field. The company lists the top 150 worldwide PR firms, providing a detailed listing and contact information for each firm. You can also search by specialty on the site; for instance, if your business is in the food and beverage industry, you can search for the top firms in that field. O’Dwyer’s also has invaluable information on picking the right PR firm for you.
Also, use sites like Canada 411. Sites like this work like a phone book, and you can search for a particular PR firm or for PR firms in general. Some businesses also have consumer reviews, so you can read what other consumers thought of their experience with the business.
Take note of PR strategies you’ve seen that you thought were particularly strong, and do a little digging to see what PR firm was behind the strategy. Most PR firms list their clients on their websites, so it’s fairly simple to connect the company with the firm.