If you are thinking about taking your business across the globe you will need some things to help you succeed. You need a good account to help you understand the books as they get more confusing. You will need a good attorney as there may be laws you aren’t aware of and they can help you from avoiding any legal trouble. You will need a person with good insight into other markets to help your expansion make sense for you and your investors.
But there might be one person you are forgetting when it comes to taking your business to another market, and that is a good public relations person. If you want to conquer the world the way that Nike has then you need to make sure you have someone who is helping you build good will.
A good public relations person can look into ways to help get your brand out there. Think about the buzz that was created in the early 1960s by the Beatles coming to America. There they had good public relations people who had made the buzz bigger than the band. Of course the band came in and delivered with their own brand of music but a good PR firm can do the same for you.
They know just what to do to make sure that not only do people know who you are but they know what they are supposed to think about you. Don’t think for even a second that it doesn’t matter what your global identity is. You must stand for something and they can make you stand for whatever you want.
They can also make sure little incidents don’t become big scandals. They will know how to talk to the press and other important people so your business can thrive overseas.