Business finance experts know how quickly their organization’s stock prices can plummet when their company’s image is viewed as negative in the press. All it takes is one negative article or a bleep on a national news TV station’s ticker tape and what was once a thriving organization that commanded top dollar for its stock shares has quickly headed south with stock that couldn’t be offloaded for free.
Most top decision makers have either witnessed such an occurrence firsthand, or they’ve known someone who went through a situation of that ilk.
So, how do you protect your organization from becoming a company that once had a great reputation but is now a sore subject among its stockholders and the general public due to bad press?
Hire good public relations personnel.
Fighting the Negative
Smart business people know that in order to steel their organization’s reputation from such incidences they need to have a qualified staff of in-house public relations professionals who can help quell issues before they escalate into fodder for a newspaper’s front page. Knowing how to navigate the tricky waters of the media is part of a PR professionals training and they can help your organization avoid an image-related tragedy by devising an effective media relations campaign that when enacted quickly, can help save an organization’s reputation. These skills are highly valued and very much sought after as executives are beginning to see how a negative public image of an organization can have immediate and long-term effects on the organization’s ability to thrive, which ultimately leads to sustainability issues in the marketplace and can lead to a business closing its doors.
Accentuating the Positive
Though crisis management can be a PR professional’s area of focus, damage control is not the only aspect of their job, as they are also responsible for building the organization’s image and making sure that the company and its dealings are always viewed in the best light possible.