You’re probably already aware that the field of public relations works just a little differently than others, so for this reason, your networking strategies need to be a little different. There are a few ways that public relations networking is different, and some tips on how you can make this difference work to your advantage.
- Public relations can be a crowded field. The person or company you are trying to reach may be the same one that practically everyone is wanting to contact, also. You’ve got to figure out a way to stand out from the crowd.
One way to do this is purchase small business cards carriers with your business logo and contact information printed on the front. Then, let your personal business card be the first one in the carriers. Not only will you have provided your contacts with a means of storing the other business cards they receive, but both the carriers and your business card be the first thing he sees.
- Take advantage of social media websites, both to network and to find out information on upcoming events that may provide you with additional networking opportunities. Post your information on these sites, and, if possible, let the person or company who has posted an upcoming event know you are planning to attend.
- If you are engaged in public relations networking in the writing field, make sure you attend events and take the opportunity to befriend editors, other writers, bloggers, reporters, or anyone else who can help you. Provide them with several business cards (the carrier idea mentioned earlier will work here, also), but also maintain contact with them right up until you send them your press releases or other content. Doing this will ensure that they remember you, which may cause them to notice your work first before others in your field or genre.