Marketing and gaining new customers doesn’t always have to cost you a lot of money. Instead you can start to develop a cost effective marketing strategy. Many companies have to do this when they first start out as their budget is very limited. However, this strategy can work no matter where your business is. Here is a look at some very cost effective marketing strategies.
Referrals. Referrals are the most basic form of marketing for any business. However, they can really help you gain a lot of customers to your business or company. Many companies will offer referral incentives such as a discount on services or free products on their next purchase.
Website Link Exchange. A link exchange program is a great way to get your business’ website out there and to make contacts in the business world. Many companies will exchange links back and forth with each other as it promotes their business and helps when it comes to search engine rankings as the more links to your site the higher you may be able to rank.
Take Advantage of Free Marketing Materials. There are lots of free marketing tools you can use online. These include free business directories, Yahoo Places and even Google. It costs nothing to list your company and will help you get the word out there about your business.
Local Media. The local media loves to run stories on local businesses. Try to contact them about your business and promote the idea of running a story about what you have to offer. Even if they say no you might be able to advertise at a discount if your business is local.