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Public relations are used to tap into certain behaviors of customers and manage them. If your organization worries about the behavior of people then it needs an image. You can make them do what you want them to do. Public relations have the power to do that. The end result is that your targets have been achieved.
Public relations are all about fine tuning the behavior and expectations of audiences to the way you want it to be. When public opinion is of paramount importance, a sound public relations strategy is highly desirable.Public relations draws action from people. It makes customers reach an opinion. It motivates people to act. It makes audiences perform certain behaviors that are the key to your company’s success.
Public relations can be defined as perception management. It is about building opinion, feedback, and perception about a company in the minds of people who can later become stakeholders of the company.
The first task for any public relations program is to change public opinion about a company rather than trying to create one. When a company’s image changes, employees of the company retain themselves in the company. Externally the change of image is viewed in positive light. New hiring happens as talented people make their way to the company.
Normally, an employee of the company might not have an image of the company which is different than what the company projects. So it is important for the company to market its image internally before going external.Public relations has grown in significance over the past few decades. A company’s image is as important as its products or services.